Business Insider - Here's a juicy bit of gossip about Facebook CEO Mark Zuckerberg and BuzzFeed CEO Jonah Peretti. Gawker Media leader (and Peretti foil) Nick Denton says that last year Peretti told Zuckerberg to tweak News Feed algorithms to spray more traffic at publishers. Peretti said that media organizations would see the insane traffic numbers and quickly realize how big and powerful Facebook really is. He suggested that it would result in better press for Facebook. At the end of 2013, traffic from Facebook to sites like Business Insider, Gawker, BuzzFeed, and many others has exploded. Facebook later dialed back some of the traffic, which impacted sites that specialized in viral content on Facebook. Here's Denton's comment in full: I heard a story which might illuminate this relationship. Last year, Buzzfeed's Jonah Peretti advised Zuckerberg on how to win over the media. Show them how much traffic you can drive, Peretti advised. That will cure the journalists of the
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