Business Insider - By Jennifer SabaNEW YORK (Reuters) - BuzzFeed has come a long way from cat lists. This month one of its journalists was on the ground in Kiev reporting on the crisis in Ukraine, and last December it published an in-depth article on a Chinese dissident living in Harlem, New York.The kittens haven't disappeared, but these days there is serious journalism as well.When Facebook Inc tweaked its News Feed filters in December to weed out low-quality stories and other content, many were waiting to see if it would hurt publishers including BuzzFeed, the leading purveyor of "sponsored content" on the Web.But that didn't happen to BuzzFeed, which continues to log impressive increases in readership. Founder and CEO Jonah Peretti attributes that to the company's investment in building a news operation to complement its staple of entertainment and advertising-sponsored articles."There used to be this view that online publishing was about blogs that were very low-cost," said Peretti, 4
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